Social Market Research for Charity(SMRC):Catalyzing a Paradigm Shift for
Marketing & Funding Social Causes -Socially, Personally,Noninvasively& Pervasively A Noninvasive, 100% Personalized Social Counterpart-to-Search that protects people's identity, and generates enormous personal, social & philanthropic value for all human social content - to support worthy social causes - no purchase req'd. "Protecting your identity(s) for no out-of-pocket costs, while creating personal & social+ value for your content"
NOTE: This page is dedicated to the TED speakers who inspired SMRC.
Click HERE to go to SMRC's current webpage
"SMRC 'Brand' > Market research games & awards that funds charity, rewards members, & stimulates 2-10 TIMES more sponsor interaction"
SMRC(Social Market Research for Charity)is society's new model for
supplemental funding that's based on monetizing the value of all social content & sponsor research for charity AND social member rewards. This passive social reward/award & 501-c3 rating service is the brainchild that emerged, from integrating the best social models of seven top "mover and shaker" speakers at TED.com, w/ Stephen Colbert(colbertnation.com),the BCG(Boston Consulting Group, experts of Social Impact analytics),Cone Communications(leaders in Cause Marketing)and Phil Nakata(former IBM CTO: Intellectual Capital, AI & Emerging Technologies).
Please review these VIDEOS in order before proceeding --- Click the word "VIDEOS" to Hide or Show the video display.
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- Every Speaker adds an important character to Social Market Research for Charity's new model creating social value 'for good' (& the competitve edge), based for on each person's social capital
(content & market research). From their insights of today's social trends, emerged the vision of SMRC - as expressed in the following SMRC Creatives
shown just below:
SMRC > 3 Noble Goals, 2 Primary Sources of Social Market Research for Charity & Rewards, 4 Steps to Implement:
Social Market Research for Charity (SMRC) is the FIRST by-invitation-only research,grounded in scientifically supported social trendsthat (1) funds charity, (2) rewards members and (3) stimulates mass business and sponsor response; based on the research of "just HOW MUCH EACH CHARITY FOLLOWER (as compared to just members) IS WILLING TO -- share, give or purchase -- FOR THE BENEFIT OF THEIR FAVORITE CHARITIES (and social rewards of equal value) -- ONLY with Sponsors whose philanthropic/ social-responsibility profile matches their own.
Funding for SMRC's research is primarily founded onmembers generating rewards and donations -- without requiring purchase -- interacting with SMRC sponsors whose charity profile matches the members' -- (a) sharing their anonymous everyday social content and feedback (item 1 below, as group media research), as well as (b) participating in 'no-cheating' market research games (item 3 below), that rewards members for providing hard proof of their full attention to their sponsor's content.
For a list of fun, real-life examples or simulations of -- SMRC's "Research Rewards for Charity" brand in action with a sponsor's members and followers --> See the member's tab above or the Use Cases (Wireframes) below.
Every bit of content and research that SMRC members-- share, give or purchase --from sponsors whose philanthropic/social-responsibility profile matches their own, createsextreme business/social value and sales, at very low costs for SMRC Sponsors. SMRC Sponsors in turn, fund the rewards program from their marketing and promotional savings -- which influences a minimum SUSTAINED 20% increase for their business -- stimulated in large part, from the200-500%+ increase in traffic each sponsor receives -- and the hard proof that they also receive, of each member's full attention to each of their promotions. Members, thus generate donations and rewards for:
SHARING:How much of their everyday social content (and feedback) they are willing to share (that generates media research worth a minimum of $0.60 per day per member, for scheduling SMRC's online market research) with sponsors whose philanthropic/social-responsibility profile matches their own? (i.e. with sponsors supporting their favorite charities).
SHARING:How many of friends, family and social associatesare they willing to share this opportunity with? "Research Rewards for Charity - No Purchase Required" - that shares their content or allows them to respond to games of attention research, with sponsors whose philanthropic/social-responsibility profile matches their own ("hosts" receive 4% of the invited party's on-going donations' value and rewards, for life).
GIVING: How much of their attention are members willing to give to SMRC Sponsors, whose philanthropic/social-responsibility profile matches their own, responding to SMRC's no-cheating research games of attention and recall, where the more answers they get right, the more donations and rewards it generates (at $0.10 - $2 per instance).
GIVING:What is the value of a user review or testimonial? Until now there has not been a socially acceptable way to compensate customers, that doesn't 'taint' the value of the testimonials (as a donations and rewards would not do). As an alternative to providing market research, this generates $2 - $10 per instance for a member's testimonial or review (as a valuable sales aid for any sponsor).
PURCHASES: Sponsors give 5-10% of the sale as donations & member rewards (the effective value of a receipt for the donation, as a promotional bonus), upon receipt of market research -- that validates the customer purchase experience (most important factors & market comparisons made) and the influence this charity rewards program had on their purchase (from a sponsor, whose profile matches their own). Perhaps more importantly, this becomes the ultimate CSR / Goodwill tool for building new business.
AWARDS: In recognition of services performed in the benefit of the Public Good. Four percent (4%) of the on-going total "donations and rewards' value generated by a sponsor's members, is designated as "Award" monies - to be issued by the sponsors as pure philanthropy.
SMRC's "Rewards for Charity, No Purchase Required' model, motivates everyone to register as well as provide 2 to 10 TIMES as much response to each sponsor content or promotion, that includes hard proof of each member's full attention to the promotion.
While stimulating extreme response for all forms of promotion, the programs' implementation couldn't be simpler - with only 4 steps: (a) Invite followers & other sponsors, (b) Use the SMRC logo to motivate response, (c) Use a SMRC "Research Rewards for Charity" button (linked to the SMRC Research Server) on your offer/action page, and (d) Contact SMRC and arrange your SMRC Marketing Package (sponsor, campaign, quiz, research/purchase %'s).
SMRC works with all existing forms of marketing (web, email, TV, Radio, Print) to lower costs. We also offer an alternative ad delivery service that competes on a level not seen before - for charity and member rewards.
Why Register Now? -- Sponsors and Members who pre-register their charity and media profiles at least one (1) month prior to SMRC's market launch, will receivesocial reward points for your last 2 years of social content activity; in addition, you will receivedouble the donations' value and social reward points -- for your content, responding to research, providing testimonials of usage, or for purchaseswith SMRC Sponsors (supporting your commonly shared charities) -- for life!
A Detailed Overview:Need to see on paper, the "bigger" picture of how SMRC's celebrity, charity, business and social organization sponsors -- offering SMRC's "Research Games for Charity" -- to "Charity-Follower" markets -- will Fund those Charities, Reward the Charity-Follower Members & Hyper-Stimulate Sponsor-to-Member Interaction & Loyalty? -- Click HERE to Show/Hide the SMRC Detailed Overview.
Social Market Research for Charity (SMRC): www.socialmarketresearchforcharity.org
SMRC (a free but by-invitation-only research service for charity and its’ rewards) offers the ultimate social rewards & social watchdog service platform (with a common theme, but custom goals & rewards):
Super-funding the most worthy 501-c3’s
Creating a fun and sustainable economy of sponsor rewards and customer loyalty for research games rewarding attention, reviews/ testimonials of usage, or for purchases
Generating the most valuable, low-cost social market research in history (total passive observance mixed with the un-divided attention, recall & emotional response to your messaging) & true sponsor generosity, the SMRC models create the ultimate CSR/ Loyalty proposition; and an accurate, un-bias reflection of society..
SMRC creates continuous funding with the additional value in social rewards by ‘monetizing’ the value of: (1) your follower’s everyday social content as media research and (2) the value of their dedicated attention (plus reviews and testimonials) as sponsor market research, along with (3) making offers of true sponsor generosity (as donations and rewards equal to 5-10% of the purchase price).
Members, invited by sponsors or other members, generate a minimum of $0.60 per day for their charities and rewards (for just the value of their everyday content), along with more donations and rewards for sponsor attention research, feedback and purchases (at $0.06-$10+ per instance for research/ feedback (continued next column)
or 5-10%+ per purchase, in value; see detail for suggested rates). There is no cost to join, their identity is secure (as no direct content is ever sold) and the service develops on-going social impact rating reports on all charities
Charity Sponsors generate funding based on (1) the number of their distributed followers, (2) their social impact rating report and (3) their degree of social content and sponsor interaction (supporting their charity). Receiving free media reports of their distributed followers, charities may acquire guaranteed attention to their social and web messaging starting at $0.06 per validated response (with members giving most of it back in their charity profile)
Supporting Sponsors (the social heroes of society: our employers, providers and entertainers):Celebrities, Businesses, Social Organizations (on-liine & off-line) & the Leading Un-Official Content Providers ( with their followers, subscribers, members, customers and big marketing [CPC] needs):
Significantly influence the initial charity profile of their followers (to support the sponsor’s favorite charity).
Get to give away 4% of their follower’s donations value and social rewards to worthy social projects.
Generate donations to their favorite charities and deductible rewards from (a) their social content and feedback, and (b) 4% (= $0.03 per day) of the on-going donations' value and rewards of all new members responding to their invitation. (Click HERE to continue)
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4. Achieve ~5X as much penetration of your programs (The most important social market research ever) with the recipient’s full attention, along with invaluable reviews & testimonials (of use or view)
5. Offer as the ultimate competitive edge, (a) 5 -10% of the price as a donation (to the client’s favorite charity) along with (b) the equal value in member rewards (as a promotional/CSR expense),
6. Generate a sustained minimum 20% (to 100%+) increase in more & new business or membership,
7. Increase the value of all your social content, as well as the value of your sponsor’s/ advertiser’s content.
8. Publishers get goodwill, $ value for content, more ad revenues; Advertisers get goodwill, high response, justified low CPC
SMRC Market Traction (The Rush) - As a result of:
A pre-registration offer to double the donations’ value and social rewards for life AND credit for up to 2 years of their social activity
Sponsors competing for follower’s overlapping interests (one host/follower for life).
An unstoppable sponsor assimllation strategy based on due diligence of their social profile & their charities' social impact. (continues next column)
The overall value of the proposition (for everyone) and its’ easy implementation.
The initial response from candidate sponsors indicated interest in pre-registering over 6 million of their members (as compared to SMRC’s original projections of starting with 2 million members day one). From our updated projection of 10 million start-up members, SMRC will generate year one:
$2.2 billion for charity & member rewards (based on the social content before research & commerce revenues)
$220 million from Awards of donations & rewards for public good (1/2 issued by sponsors)
$110 million in sponsor donations and sponsor rewards (deductions)
Stimulating $20+ billion for the USA economy (at 15-20X the value of charity)
ROI / IRR: From an investor base of $2 million [in exchange
for 45% of the Executive (founder’s Common) Shares], SMRC will generate $210 million in (pre-tax value, after expenses) revenues (or $73 million pre-tax ROI to the investor partner, 25% reinvested [Net $55 million] as facility - development - resource funds). Use of Funding is for marketing (2/3 – to target 15-20 million members, 500+ charities, 1000+ sponsors & go public w/6 months) and 1/3 for the up-scaled cloud based services to retain (as business intelligence) the on-going 2 yrs+ social/emotional web activity history of 20+ million.
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Sounds too good to be true at first glance? Click HERE to See SMRC's full 'recipe' of research services (servers) and critical support programs that together leverage the Hottest scientifically supported social trends (charity) and the Hottest social interactive technologies, with the research of charity, to generate the funding and the follower rewards program.
RESEARCH REWARDS FOR CHARITY:It should be - because no one before has ever offered"The Rewards of Charity as a Game of Market Research"(no Purchase Required),where members SHARE, GIVE or PURCHASE(for the benefit of their charities and rewards) ONLY from Sponsors whose Philanthropic/ Social Responsibility profile matches their own (i.e. with sponsors who support the same charities as the member sharing their content, attention, testimonial or purchase).
MEDIA/MARKET RESEARCH & TESTIMONIALS OF USAGE: While the best comparative charity funding models have evolved to support all charities, as well as provide a charity & rewards model for purchases - Few to none have yet figured out that the best way to monetize the value of ALL media (content and feedback) research by charity, is its' value for scheduling a special 'brand' of market research, that rewards members for their attention and recall in support of their charities (and rewards) OR for their testimonials of usage, as compared to asking for their opinions, whose results are always skewed and subject to 2nd influences.
SCOPE: Perhaps, most important of all, No one has thought "BIG ENOUGH", that would allow such a Rewards model of Market Research for Charity to be founded on everyday social content, but to dynamically increase the response rate for all sponsor content as well as all sponsor web, email, TV, Radio, Print, Messaging, Mobile Markets or syndicated media. In this world, the more generous a sponsor is, the more business they get from all followers.
SIMPLICITY: The social market research delivery system and an alternative ad delivery system, support in the background, (1) the 'Branding' of the SMRC logo ('Rewards for Charity, No Purchase Required') -- that stimulates every form of advertising (web, email, print, web, TV, Radio, SMS...any) --- while (2) the related Social Market Research Game 'Button' at the end of the sponsor's presentation (as a additional alternative to requests for information or a purchase) fulfills your interest in playing SMRC's research for charity...(though available with 5-10% or more as more donations and rewards from the advertiser).
EVERYDAY CONTENT HAS VALUE: Next, ask yourself "what you think is the value/worth of a member's full day social activity profile"? It's actually worth a lot more than $0.75 per member per day (for charity and member rewards, the effective double-entry value of the donation). Google and large syndicated high traffic content sites (like Facebook) use your social content every day (without compensating you for the incremental value that your social content creates) to drive their Ad revenues, aligned to their traffic. Last year, this generated over $36 Billion for Google alone, which means everyone's social content was worth several times more for Google, Bing and Yahoo, than what SMRC generates for your content and feedback - as donations and member rewards.
By contrast, SMRC creates more value for advertisers at a lower cost from (1) knowing the anonymous social and syndicated media schedules (e.g. on Facebook, between 2-4 PM CST, acquired at $0.03 per profile), that (2) generates offers (not requiring purchase) of additional donations and rewards for market research games of attention and recall to a sponsor's promotion, as well as for testimonials --- promoting (3) big incentives to GIVE their un-divided attention or sponsor testimonial in support of their charities and rewards..
More specifically, these charity media schedules (by charity, media and time, associated with your passively monitored, anonymous social content) are acquired (generating a minimum $0.75 per day per member for charity and rewards) as charity media research, by SMRC Cause marketing sponsors, who then make daily offers of additional donations (with an equal value in member rewards) to members in exchange for simply listening to a SMRC sponsor's promotion and then responding to market research that rewards the member's attention and recall to detail in the presentation, or gauges their emotional response.
SMRC enables the rewards of charity (i.e. social impact and the receipt/reward value, from a no-cheating game of recall) as the incentive to motivate 2-5 times as much, attentive audience response to any SMRC sponsor's promotion (especially from so many people who hereto now, avoided "advertising" per se, as compared to anxiously waiting for an ad supporting "their charity" to appear). This justifies every advertising dollar while optimizing the reception, sales potential and goodwill of any sponsor promotion.
SPONSORS: Thus while members earn donations and member rewards primarily for their content and sponsor market research, Sponsors receive donations and rewards' value for:
Their content/feedback and their subscriber's content/feedback,
A minimum $0.03 per subscriber per day (for their subscriber's social content, while their subscriber earns 20X that much for the subscriber's donations and rewards),
Increased Ad Revenues and Conversions from 'incentivized' subscribers (advertisers get 50-90% lower advertising costs, off-set with invaluable social market 'attention/recall' research) along with
By extending SMRC's Research and Purchase 'rewards' program to all other forms of advertising (Radio, TV, Print, Messaging, Flyers, etc.) driving traffic your web site, phone or brick-n-mortar operations, this will increase the draw (response), and registration (for the rewards of paying attention) rates of all forms of advertising (200-500%+ more) to those destinations (now all as reward opportunities), while receiving hard responses for most every advertising dollar (while creating the ultimate competitive-edge over all non-SMRC sponsors)
20% minimum increase in business / membership
Ultra loyal customers.
DESTINED TO BE MORE SOCIALLY AND FINANCIALLY VALUABLE FOR CHARITY THAN GOOGLE: Put another way, Knowing what you know today, if you could have invested in Google early, would you have done it? How about if you saw something destined to be even greater? What would you think about a similar but more socially valuable service that gave 92% of its' profits to charity, and the equal value in social rewards to its' members, advertisers, publishers and other sponsors? The solution is at hand and it's called "Social Market Research for Charity" - Changing the Social Web for Good!